*gateway sites included in figures

NOTE: Our statistics above do not include hits. Hits are far higher in number than actual visitor numbers and are an inaccurate and distorted measure of a site's true traffic.

ABC AUDIT MARCH 1999
The independent external audit of VisitBritain's log files for March 1999 by ABC//electronic confirmed qualifying traffic as:
Page impressions: 1,676,659
Users: 211,339

*audit figures include Singapore and Australia gateways

A copy of the ABC audit certificate is available on request.



Site Visitor Demographics

We suggest that users register with us to get the most out of the site. In return, they give us detailed information about themselves. Although this group is self-selecting, the statistics accurately represent those who have the greatest commitment.