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The Powers Turner Group are delighted to be able to offer the opportunity to advertise on the British Tourist Authority’s award winning website – VisitBritain.com.
VisitBritain.com was launched in 1997 and has now expanded to over 70,000 pages of information on vacationing in Britain. VisitBritain.com covers all aspects of the wide range of travellers’ needs. This includes sections featuring; Attractions, Events, Accommodation, Holiday Ideas, Maps and Destinations, all of which are available for banner advertising.
Why advertise on VisitBritain.com?
On average approximately 11,317,344 page impressions are made by 190,574 unique visitors to the site, as potential travellers seek out the latest information on travelling to Britain. As an on-screen advertiser you will reach people specifically seeking out information relating to your product. The banner advertising offered delivers an eye-catching opportunity to put your advertising before a committed audience thirsty for specific knowledge. The site is structured to target markets overseas, with the site editorial and marketing messages created by the BTA office on territory.
Marketing Opportunity
We are now able to offer the tourism community the opportunity to appear on VisitBrtain.com which give both the flexibility of country targeting with complete affordability.
For those companies that wish to target specific countries or particular market areas, banner advertisements can be purchased on a monthly basis on selected gateways. This option delivers complete flexibility. Accessing the fast expanding sector of the .com traveller has never been easier or more straightforward.
Should you choose to appear on multiple pages the following discounts will apply.
| Number of pages advertised on |
Discount acheived (%) |
| 1-3 |
0 |
| 4-6 |
10 |
| 7-9 |
15 |
| 10+ |
20 |
The advertising rates per gateway are as follows (with a minimum advertising period of 3 months). All rates are subject to change.
| VisitBritain.com banner
advertising rates (per month) |
| Target
Market |
Web
Site Address |
Language |
Home
Page |
Other
Pages |
| UK |
www.visitbritain.com/uk |
English |
400 |
200 |
| France |
www.visitbritain.com/fr |
French |
400 |
200 |
| Germany |
www.visitbritain.com/de |
German |
400 |
200 |
| Denmark |
www.visitbritain.com/dk |
Danish |
400 |
200 |
| Canada |
www.visitbritain.com/ca |
English |
400 |
200 |
| Netherlands |
www.visitbritain.com/nl |
Dutch |
400 |
200 |
| Italy |
www.visitbritain.com/ciao |
Italian |
300 |
150 |
| Spain |
www.visitbritain.com/es |
Spanish |
300 |
150 |
| Sweden |
www.visitbritain.com/sverige |
Swedish |
300 |
150 |
| Norway |
www.visitbritain.com/no |
Norwegian |
300 |
150 |
| Australia |
www.visitbritain.com/au |
Australian |
300 |
150 |
| Belgium |
www.visitbritain.com/be |
Flemish |
300 |
150 |
| Belgium |
www.visitbritain.com/be |
Flemish |
300 |
150 |
| Ireland |
www.visitbritain.com/ie |
English |
200 |
100 |
| Portugal |
www.visitbritain.com/pt |
Portuguese |
200 |
100 |
| Finland |
www.visitbritain.com/suomi |
Finnish |
200 |
100 |
| Singapore |
www.visitbritain.com/sg |
English |
200 |
100 |
| Malaysia |
www.visitbritain.com/my |
English |
200 |
100 |
| Taiwan |
www.visitbritain.com/tw |
English |
200 |
100 |
| Thailand |
www.visitbritain.com/th |
English |
200 |
100 |
| Hong Kong |
www.visitbritain.com/hk |
English |
200 |
100 |
| Argentina |
www.visitbritain.com/ar |
Spanish |
200 |
100 |
| Brazil |
www.visitbritain.com/br |
Portuguese |
200 |
100 |
| Mexico |
www.visitbritain.com/mx |
Spanish |
200 |
100 |
| South Africa |
www.visitbritain.com/za |
English |
200 |
100 |
| Japan |
www.visitbritain.com/jp |
English |
200 |
100 |
| New Zealand |
www.visitbritain.com/nz |
English |
200 |
100 |
| USA |
www.travelbritain.org |
English |
Call
for details |
Banner Advertising Specifications
Dimension: 468 x 60 pixels
Size of file: 12 K maximum
Format: Please supply a .gif file, or enquire about rich media formats
Linking: Please confirm the pages that you would like to appear on, and the website address that the banners will click through to.
Address: Emails with creative attached should be forwarded to: lhannaford@publicitas.com
For any further information about banner advertising please contact: lhannaford@publicitas.com. For information about accommodation / attraction listings or editorial content please see our BTA Contacts page
Further information about our users is available on our site demographics page
 Linking to VisitBritain
BTA Contacts
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