 | Resulting from the largest private and public sector partnership in the industry’s history, ‘Only in Britain. Only in 2002.’ aims to attract one million extra visitors to the UK in 2002. |
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 | An increasing number of visitors to Britain come in search of the locations featured in their favourite films and TV shows – a fact which the British Tourist Authority (BTA) hopes to promote with its Movie Maps. |
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 | Discover Britain’s hidden gems and delve into regions rich in historic houses, sumptuous gardens and legendary landscapes with the British Tourist Authority’s (BTA) latest touring itineraries brochure and website, “Hidden Britain”. |
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 | Gardens are one of Britain’s most popular attractions with overseas visitors. Furthermore, research carried out by the British Tourist Authority (BTA) has shown that heritage, stately homes and gardens combined are the number one motivating factor amongst those choosing Britain.. |
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 | The British Tourist Authority’s Walking Britain marketing campaign, which has been running for over two years, is providing the world’s walkers with a mountain of information which will allow them to discover Britain’s best walks. The campaign is intended to appeal to both casual and experienced walkers. |
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 | In August 2001, the British Tourist Authority announced a unique partnership with the FA Premier League over the 2001/02 and 2002/03 seasons. This deal allows BTA the unprecedented opportunity to reach an estimated global audience of over 1.3 billion people in more than 50 different countries. |
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 | Visit Britain to watch sport, participate in sport and visit some of the world’s great sporting venues is the message from the British Tourist Authority… |
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 | In January 2002, the British Tourist Authority (BTA) expanded its current City Culture marketing campaign to launch the UK City Experience campaign which highlights the exciting diversity of attractions to be found in 23 of Britain’s cities... |
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 | A magical landscape, dynamic cities, eccentric traditions and a world renowned sporting legacy attracted four and a half million young people from all over the world to Britain last year... |
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 | The Great British Heritage Pass allows free entry to almost 600 historic houses, castles and gardens throughout Britain. There are three types of pass available, a 7-day pass, a 15-day pass and a one-month pass. |
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